Monday, November 26, 2012

Jaguar Land Rover MENA registers best regional sales growth in four years

Luxury automotive manufacturer Jaguar Land Rover has announced strong regional sales growth for the first half (H1) of its 2012 - 2013 fiscal year (April to September 2012), the company's best H1 regional sales performance in four years.

Jaguar posted a 21% increase in sales compared with the same period in 2011, with Land Rover sales up 33% for H1 YTD.

The manufacturer confirmed that all nameplates across the Jaguar line-up contributed to the growth, with sales of its luxury saloon the Jaguar XF up 38% on the same period last year.

Land Rover also delivered a strong regional performance, with YTD sales led by continued demand for its LR2/Freelander 2 and Range Rover Evoque vehicles, in addition to the flagship Range Rover, Range Rover Sport and Land Rover LR4.

Robin Colgan, Managing Director of Jaguar Land Rover MENA, commented, "This performance confirms that demand remains high for our current line-up of vehicles, and with the introduction of new products like our 13MY Jaguar vehicles and the All-New Range Rover, I am confident we will continue to experience strong growth."

The news reaffirms the importance of the Middle East and North Africa region for Jaguar Land Rover, which remains Jaguar's fifth and Land Rover's sixth largest market globally.

Market highlights for Jaguar included a sales increase of 400% in Morocco, due to the introduction of the 12MY Jaguar XF 2.2 diesel vehicle. Azerbaijan also witnessed a 46% increase in sales for the same period in 2011. In addition, Jaguar continued to sustain year on year sales growth in key GCC markets including the UAE, KSA and Qatar.

For Land Rover, notable market performers included North Africa, where sales of the Land Rover LR2 and Range Rover Evoque drove a 314% growth in Morocco and a 63% growth in Algeria. In the GCC, the Range Rover Sport made a significant contribution towards double digit sales growth for Land Rover in Kuwait (61%), Qatar (27%) and KSA (10%).

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